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Monetize with Adbrite
AdBrite, Inc. is an online advertising firm based in San Francisco, California. It was founded by Philip J. Kaplan and Gidon Wise.
AdBrite serves ads on 58,740 websites, according to their published stats, and is the 10th largest ad network on the Internet, according to Media Metrix.
AdBrite was originally founded as Marketbanker.com in 2002, and relaunched as AdBrite in 2004. AdBrite is backed by Sequoia Capital and has raised $35 million in three rounds of funding from Sequoia, Mitsui and DAG Ventures.
On February 12, 2008 the company launched Spottt.com, a link exchange that enable sites to promote each other for free.
Tips Adbrite :
- Never start your pricing too high. It is better to error on the low side and get advertisers hooked, because then they will be willing to pay higher prices for your inventory when the pricing increases.
- Make sure your placement is worth buying, the popular sellers in the marketplace tend to be sites with the most premium inventory.
- Spend some time tagging your site and giving proper demographic information.
- In your site description provide ideas of advertisers that you think might convert well. You know your audience best.
- AdBrite is more successful if you sell a FEW premium placements as opposed to just MANY backfill placements.
- Hard code all placements because of the concreteness of your ad here�. Putting AdBrite in rotation doesn't perform as well.
- Allow a ramping period. AdBrite is a tool to help sell your own inventory, and think of it as a virtual salesperson for you. Any salesperson needs some time to gain traction. Just like an auction, the beginning price is never the final price.
- Entice advertisers with specials. You have full control to set pricing so make occasional specials to entice advertisers.
- Enable AdBrite's auto pricing which will raise automatically as inventory sells, and lower itself as vacant inventory sits unsold.
- Test Ad Products. They have Banner ads, Interstitials that pay a $7 CPM and they have also spoke about inLine(Like Vibrant Media) and In Video Ad product. Test Each New Ad Product.
Joint Adbrite click
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